Marketing Option Assessment - Restaurant Review Websites

Posted by fshsfhsfh on Sunday, October 16, 2011

Here I am referring to Restaurant review websites such as www.burrp.com, www.zomato.com, www.eveningflavours.com etc.

Restaurant review sites are becoming popular and with the increase in the number of discerning customers, there is more interest in gathering feedback about a restaurant before making a decision to visit one. Given restaurant spends are a low-ticket, impulse decisions, the impact of review websites may not be as high as in categories such as Cars, hotel stays etc. If you are a fine dining restaurant or a very unique concept, there is a small chance that you can create a fan following on these review sites, which will lead to an increase in the number of visitors to your restaurant. This is a tough one to crack though, as the reviews are posted by end consumers and there is no control over the content that they write. In general, customers like giving feedback in extreme situations - when they are upset with something or when they are mighty pleased with something. So from a planning perspective, you will need to figure out a way to get a lot of reviews written about your restaurant business and hope that your restaurant gets more good reviews than bad ones. Other than reviews, these sites also offer paid options, where your restaurant is featured on top of search results – e.g. if a customer enters a search keyword, “Italian” or selects “Italian” as the category, you can pay “Burrp” to show your restaurant on the top of the list. These paid options are fairly inexpensive (about 15-30K per year), and may be worthwhile for new, unique concepts, to generate some interest and get the word out to active foodies.

{ 3 comments... read them below or add one }

Liando sen said...

This is really interesting take on the concept. I never thought of it that way. I came across this site recently which I think it will be a great use of new ideas and informations.


Restaurant Review Websites

pitterjoe said...

Great review for Restaurant owners, recruiting the employees which they are must having is clearly mentioned here.Good job.
http://aaronallen.com/restaurant-consultant/

David richard said...

It was an amazing reflective information and this blog is a great source of information that is useful.Restaurant Marketing

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