Ammi's Biryani gets INR 40 Cr funding from SAIF Partners

Posted by fshsfhsfh on Monday, August 6, 2012

SAIF Partners has just announed a INR 40 Cr investment in Bangalore's Quick Service Food brand "Ammi's Biryani". Ammi's redefined the Biryani space in Bangalore with aggressive and exceptionally well executed marketing and branding - large scale bill-board and road median boards advertising, call centre for customer orders, well designed & attractive store-fronts and of course a great name for their Biryani brand - Ammi's Biryani. Their highly convenient, attractive and hygienic packaging is still their main draw. While critics may still question their business model (central kitchen with simple sales kiosks and delivery), this investment will give a further boost in their arm to expand and build on their brand.

To me Ammi's represents a new breed of startup restaurant brands in India which want to create a brand of global quality and one that can stand right next to the McDonald's and Pizza Huts. The capital investment, operational expenses and the effort that has probably gone into their concept design, central kitchen, experimental stores, overall branding and marketing is significant. It is great to see investors backing such efforts. All the best Ammi's.

Image Sources:

{ 6 comments... read them below or add one }

Cristina Dylan said...

very interesing article. .I like it a lot. I plan on doing a restaurant business soon.informative thanx for sharing

restaurant loans

ruzzel01 said...

It is indeed a good investment.

hollywood bistro

Restaurant India said...

I find this blog very informative. I think I will be frequenting here to read more about your great posts. restaurant planning in india The content is amazing, keep posting friend it will be very helpful for everyone.

Purva Sharegistry said...

Do you need a quick long or short term loan with a relatively low interest rate as low as 3%? We offer New year loan, business loan, personal loan, home loan, auto loan,student loan, debt consolidation loan e.t.c. no matter your score, If yes contact us via Email: Fill The Loan Application Form Below Name............ Amount Needed........ Duration.......... Country............ Monthly income....... Age............. Phone Number........ Sex ................. Email................Business Plan/Use Of Your Loan:....... Apply now on this email Warm Regards Dr Purva Sharegistry

judy brown said...

nice blog
thanks for sharing information.
Consolidation means to combine two or more things together. Similarly, debt consolidation means combining two or more debts together.
Debt Consolidation Loans
Best Regards
judy brown

osman ibrahim said...

Do you need an urgent loan for business or to pay bills at 3% interest rate? We offer Personal Loan, Real Estate Loan, Business Loan and others to prospective individuals, companies, cooperate bodies as well as organizations. No matter your credits score ranging from $5000 dollars to $20,000,000.00 duration period of 1 to 30 years Please allow up to 12 hours after applying for a loan to be contacted Any interested person should contact us with the below information. Email Us: Tell: +919818473167 First Name:__________ Last Name:_________ Age:__________ Gender:__________ Address:____________ Country:_________ MARITAL STATUS:__________ OCCUPATION:__________ MONTHLY INCOME:__________ Mobil Number:__________ LOAN AMOUNT NEEDED:__________ Loan Amount Needed:__________ Loan Duration:__________ Purpose Of Loan:__________ Email Us: Tell: +919818473167

Post a Comment